An approach to doing business that starts with the needs/wants of target customers and aligns all major business processes to improve the customer experience and maximize long-term customer value.  Contrast with product-centric or channel-centric.

Customer Strategy

While most companies would say they have a "corporate strategy" too few have a "customer strategy." 

A customer strategy is a clear articulation of how to value, acquire, engage and retain customers.  A customer strategy defines how an organization focuses on and aligns itself to each important customer segment.  Value propositions are then designed and executed for each customer segment--and resources are allocated--based upon the current and future value of the segments.  Segment specific metrics are developed and monitored.

SageBerry Consulting helps companies become more customer-centric and design and implement remarkable customer strategies.

The Art & Science of Customer-Centricity

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Steven Dennis' Blog

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