About Steven P. Dennis

Steven P. Dennis is the President and Founder of SageBerry Consulting, LLC.

Steven has over 25 years of retail, consumer and luxury brand experience, bringing customer-centric growth and marketing strategies to life.

Prior to founding SageBerry Consulting in 2009, Steven was Neiman Marcus' Senior Vice President of Strategy, Business Development and Marketing. He also managed the company's private label credit card partnership. 

Among his many contributions at Neiman Marcus were:
  • Crafting the company's long-term growth strategy
  • Establishing the centralized marketing and customer insight function
  • Redesigning the InCircle Rewards program
  • Creating the Cusp speciality retail format
  • Developing an off-price segment growth strategy.
Prior to joining Neiman Marcus, Steven held various senior leadership positions with Sears Holdings, including Acting Chief Strategy Officer, Lands' End acquisition integration team leader, Vice President of Multi-Channel Integration and General Manager of Commercial Sales. Earlier in his career, he worked with the NutraSweet Company and the global consulting firm, Booz & Co.

Steven received his MBA from the Harvard Business School and a BA from Tufts University.

In addition to his consulting work, Steven is an Executive-in-Residence at SMU's Cox School of Business and a Partner with Dallas Social Venture Partners. He also serves on the Executive Board of the DFW Retail Executives Association. His thought leadership on the "Art & Science of Customer Centricity" is shared regularly on his blog, at industry conferences and in the press.


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